Gone are the days of being able to hide behind 'increased brand awareness' as an acceptable result from your marketing activity.
Measurable outcomes from advertising should be designed into all activity, upfront, before it's undertaken. This will answer the objective questions such as; by how much has there been a change?, compared with what?, across which customers and in what product areas?
When combined with a healthy dose of customer service research or satisfaction surveys, and benchmarks against your industry, this will form the basis for making well-informed decisions and building solid business cases for further investment.
We provide comprehensive reporting for any campaign undertaken as it progresses, with a review and findings at it's completion. On an ongoing basis all your marketing activity and initatives can be simplified down into a single marketing dashboard across multiple mediums to quickly identify what is working and what isn't and how things are changing over time.
Customer Insights Research
Good decisions should be based on fact not just what you want to hear or passionately believe in. We can undertake customer research as a barometer of the satisfaction of your customers, to test a theory on product development or marketing concept. We will build and deploy a customised program online, via the telephone or in workshops to provide a solid foundation for your business planning and marketing decision making.
See how you compare with others in your industry or around the world. How does your margin compare with others? What is the industry norm for turnover per employee? We will build up a picture, highlighting where you are strong and where you have room for improvement against others in the race.
Reporting and measuring your web, adwords and social media traffic.
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We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.Read more...