Make a plan before you leap in – we deliver a range of marketing and business consulting services to formulate a marketing strategy that will help realise your goals. A solid plan in place with clear objectives, provides a platform to grow the business and a benchmark to measure success.
Business Marketing Strategy
We undertake a critical review of your current marketing activities, identifying what is working and what is not. Reviewing where your money could be better spent, ranking each medium and element, then assessing alignment to the overall business goals. The result is a plan of action to improve your company's performance with an integrated marketing strategy and program.
Customer Retention Strategy
Customer retention is not about a $50 discount or a coffee card, that's a margin reduction program which can significantly affect the income from your best customers and drives little incremental profit among others. From creation to execution, we will develop a program that grows client advocates, enhances value, improves margins and extends the lifecycle of the clients you want to keep.
Brand Strategy Marketing
Brand decisions should be inspired by instinct and experience, but informed by data and facts. We link strategy and research with intuition and innovative thinking to determine what is the essence of your business, what is it that makes you unique and how should you communicate that in a way that empowers staff, secure partnerships and attracts customers.
Web Marketing Strategy
Succeed online with the right mix of online web strategy, internet marketing, SEO, social media marketing through linkedIn, facebook and web design. We can undertake website improvements to raise your Google ranking profile and use Google adwords to ensure you're found on the web.
Compelling and engaging customer case studies
Very often, we’re challenged to make decisions with too little information. Sometimes, there’s no information--merely noise. The question is: how will you decide?
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts or touchpoints molds the customer's impression of the brand.Read more...
We've all heard of Generation X, Y, the Millennials and the Baby Boomers. Each group has distinct characteristics — studied by academics, and embraced, graphed, and manipulated by marketers and advertisers. But now a new group has emerged. It's been given the name of 'Generation G'.Read more...